SAMSUNG DISPLAY CES 2026

Overview

Jojoon Productions spearheaded the overall production of the 'CES 2026 Main Promotional Video,' showcasing Samsung Display's next-generation technology on the global stage. Moving beyond a simple showcase of new features, we focused on eliciting deep resonance and intense visual immersion from our global audience by weaving the true value of the technology into a compelling narrative.

Challenges & Approach

The core challenge of this project was moving beyond mere technical specs to truly engrave Samsung Display's future vision into the hearts of the clients. To achieve this, we set the narrative stage in a fast-paced, professional newsroom. We dynamically portrayed the news team overcoming an unexpected disaster—a tornado—using Samsung Display's innovative technology. Through this approach, we seamlessly wove the brand's core values of initiative, a pioneering spirit, and collaboration, alongside its technological excellence, right into the narrative.

The result

The final video captivated audiences at CES through stunning visual effects (VFX), highly immersive sound design, and the seamless integration of technology into the narrative. By perfectly harmonizing technical prowess with a compelling message, the film successfully reaffirmed Samsung Display's unrivaled leadership in the global market.